Voddler, iTunes et alles
Posted in Movies, Technology on September 3rd, 2010 by adminI just don’t get it. A couple of minutes ago I got an e-mail from Voddler touting that they now have a couple of tv-shows available for 9kr each (about €1). Really? Is that something worth celebrating? Well, I guess it is since they still have some shows that cost a whopping 27kr per episode.
Who, in their right mind, would even consider buying something for 9kr per episode, much less 27kr? Let’s do some quick comparisons;
Heroes season 1: Voddler = 9 * 23 = 207kr
Heroes season 1: Retail DVD = 149kr
House season 1: Voddler = 9 * 21 = 189kr
House season 1: Retail DVD = 149kr
Now, even going just by price you’d naturally pick the DVD boxsets when confronted with those numbers. But it doesn’t stop there. You don’t actually get to keep the video when licensed from Voddler, you rent it. It’s DRM-riddled so forget about putting it on a mobile device of some variety. The quality is quite simply subpar compared to even DVDs, how they’ll survive the onslaught of HD content I’ll never know. They also lack all types of bonus material, which both me and Becka enjoy.
There are exceptions to the above. You “sort of” get to keep the content when buying from iTunes. It’s DRMed and locked to apple devices which rules me out of the equation but that’s sufficient for many people. But why would you want to subject yourself to any of it?
Let it be said that I am a huge fan of Voddler. Despite this rather negative post I absolutely adore their service and consider it the wave of the future. I’m just extremely reluctant to buy anything from them for the previously mentioned reasons. I would probably have rented movies from them instead the video store if they could have managed a client that actually ran on my atom/ion mediacenter pc. The quality is a drag but at a proper distance you don’t notice it as much so it’s decent enough from the livingroom sofa, if it had worked at all that is. Which it doesn’t.
However, their constant adding of free sci-fi / horror movies has kept me coming back on a daily basis. I’ve even found movies on there that I’ve never heard of before, which should be considered a compliment. I don’t mind the ads, I accept the quality and get free entertainment. There is no way for me to back up the following statement but I believe it to be true; a lot of people are like me.
We visit voddler to have something running in another window when we’re working / writing / etc. We like it for what it is but have no illusions of it ever reaching a mass penetration in its current form. When we want to watch a movie with friends in the livingroom we rent/buy a blu-ray (heck, even a DVD would be better). We don’t visit voddler.
Will that spell misfortune and become the death knell of companies like this? I don’t know, but I surely hope not. They have the chance to build something great, the technology and infrastructure is in place, people have warmed to the concept of paying for digital content. Are they generating a profit with only free movies or are they relying on paid rentals to offset the free ones? Who knows, what I do know is that I’ll never pay more than 25% of a retail DVD for a digital copy that isn’t even mine when the dust has settled. Ever.

I'm a fledgling game developer and closet writer. You can find