Submitting to the darkness(?)
Posted in Internet, Psychology on January 24th, 2012 by AndersI know that the following will be frowned upon by several of my mates and probably most of the other people reading this post as well, but listen to my reasoning before passing judgement.
Last night I logged into Google Ads and customized my preferences. Yes, I willingly and freely submitted personal information about myself to an ad-agency. Now, wipe up that beverage you just spewed over your keyboard and hear me out. Google ads are absolutely prolific. I can’t open an android application, the android market itself or visit almost any site on the net without seeing them.
Sure, I could install the various adblockers that are available but I won’t ever do that. Most of the sites I visit are free, they remain free (and in business) because they display ads. If I deprive them of that meager income then I contribute to their downfall, and I just won’t do that. If you think it’s moral and ethical then more power to you, I don’t.
With that out of the way; since I’m going to be seeing these ads no matter where I go, why wouldn’t I want them to be tailored to my own preferences? I want ads that are relevant to my interests and geographical region. Skin moisturizer cream available only in Canada really isn’t what I want or need to see.
There’s been a constant “privacy is sacred” debate brewing on the net for as long as I can remember and I find it a bit silly. Now, don’t get me wrong. I’m a stalwart defender of privacy when it comes to areas that actually matter. Illegal surveillance and profiling needs to be fought, period (and that includes using tracking cookies/sessions for anything -but- ads). But what the heck does it matter if Google knows I want ads about certain genres of games? What nefarious deeds can they perform with that information? I’ll tell you what they can do, and it might shock you.. they can show me ads about the things that interest me. That’s it. And you know what? That’s just fine in my book. In fact, I’ll underline the fact and show you my interests below. Are any of you going to exploit this knowledge in some diabolical way? No? Didn’t think so.
PS: How many of you have facebook accounts? Aye, that’s my point.








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